Video of the Day – Sonicology by The Laurels


from our good friends at Rice Is Nice ….

‘Sonicology’ was directed by Aimée-Lee X. Curran who describes the clip as “A surreal pseudo fairytale with primal, pagan undertones. The story behind the video clip explores the idea of humans becoming one with nature, the discarding of societal constrains to embrace primal instinct, and what it means to be man, woman or animal.”

Sonicology comes four years after The Laurels released their critically acclaimed debut album ‘Plains’ and many wondered if they’d ever hear from the band again.

Growing particularly fond of golden age hip hop and with classic albums from GZA, Nas and Gang Starr dominating the touring van’s stereo, the rawness and grittiness of hip hop production felt new and inspiring to a band that had become renowned for their lush sonic textures. Dropping money on old hardware samplers, synthesizers and stacks of bargain bin record finds, they began employing the techniques used by the old school hip-hop producers they’d been inspired by.

Sonicology is a result of their determination to reinvent themselves and their desire to produce something not bound by time or genre. The term Sonicology refers to the healing power of sound and music, making particular reference to the manipulation of sound in order to reach elevated levels of consciousness.

Pre-order your Sonicology vinyl LP and receive an awesome We Buy Your Kids limited edition print! HEAD TO OUR SHOP while there are still a few prints left.
Rice Is Nice


The Laurels:


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Co-founder of 50thirdand3rd, stepped away to spend time with family and write. From Pittsburgh, now in Florida, Cool Canadian artist wife, 4 great kids, and two granddaughters!! I'm a lucky guy!

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